Kiran Jonnalagadda’s Blog

Sunday, October 29, 2006

Getting potential recruits to see your recruitment ads

Yahoo! had a recruitment ad on the back of my boarding card when returning from Hyderabad last week. This looks like it could be a far more effective strategy than advertising in the career opportunities section of the local papers. It’s in a place where it can’t be missed, and it reaches out to people who are very likely travelling on work – and are among the types Yahoo! wants to hire.

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  jbritto — Oct 29, 2006 10:37:19 PM — # ↩

  Absolutely! It was a bit cheeky but very effective.
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    Kiran Jonnalagadda — Oct 30, 2006 10:26:52 AM — # ↩

    Did they recruit you? ;-)
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      jbritto — Apr 8, 2007 10:11:59 AM — # ↩

      No I didn’t try at yahoo :), but I was travelling to Hyd for microsoft interviews, so it was very relevant.
      I didn’t get hired by MS that time around, so I was reluctant to explain :)
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  tsk1979 — Oct 31, 2006 2:45:10 PM — # ↩

  OT,
  Who all can post to this community?
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    Kiran Jonnalagadda — Oct 31, 2006 2:48:30 PM — # ↩

    Anyone I give access to, current active userbase being I, Me and Myself.