Friday, October 20, 2006
The new new economy
Here’s an art dealer putting out a full page ad, nationwide, assuring people that art from “future masters” is a “sound investment”. The woman in the picture? She just supplied a quote expressing confidence in the dealer and got to be eye candy for the ad. There’s no representation of the actual art on sale.
Curious. Investing in art has never been for the masses (considering where they placed the ad). That the advertiser chose to present his case using glamour rather than charts and facts is interesting. It appears he seeks to reinforce the occasionally heard statement that art is investment, establishing himself as the authority, while avoiding appearing to plead his case.
Curious. Investing in art has never been for the masses (considering where they placed the ad). That the advertiser chose to present his case using glamour rather than charts and facts is interesting. It appears he seeks to reinforce the occasionally heard statement that art is investment, establishing himself as the authority, while avoiding appearing to plead his case.
Anonymous — Oct 20, 2006 12:20:28 PM — # ↩
Kiran Jonnalagadda — Oct 20, 2006 8:10:07 PM — # ↩
urmila — Oct 28, 2006 2:59:44 AM — # ↩