Kiran Jonnalagadda’s Blog

A sticky attention economy is inherently biased towards acquiring new subscribers than keeping existing ones happy. Witness cell phone providers falling over themselves to provide incentives to new users, while they think nothing of ripping off existing ones. Witness web service providers getting excited over new services, while ignoring the flaws in existing ones.

It’s in the nature of the system. Getting the attention of new subscribers is hard, so extra effort must be made there. The attention’s sticky however, so once you have them, you can afford to ignore them. They won’t go away unless really pissed.

Now if only there was a way to demand attention, a way that is obvious enough to enough people for their collective dissent to blip loud. A Petition Online where you don’t have to invite people to sign your petition because they’re all writing their own. Where you don’t even have to bother writing one — because you didn’t think it was significant enough — but one gets put together anyway. Nothing I’ve seen quite does it. They’re trying. For whoever can build and get subscribers to such a framework, there’s a fortune to be made.