I’ve attempted several things over the years. Some have been successful, and some have not.
OgleTech is one of the latter. Maybe it will be back some day with a real sense of purpose and accompanying drive, and maybe it won’t. Don’t hold your breath.
The domain will be taken offline shortly, after we’ve moved the meagre contents elsewhere and fixed links from around the web. I’d rather see the site offline than left lying around stillborn.
Curious about the name? It came up in 2001, when
sumod and I were discussing names for the various sections of Chip magazine (later renamed
Digit), for the annual revision. I came up with “Oggle Tech” for the section on drool-worthy technology, especially gadgets. Sumod loved the name but disagreed on the spelling (he was right; I thought “Ogle” didn’t have the same punch). We took the list to Gourav Jaswal with much delight, but he discarded the name without as much as a second glance. The section eventually came to be known as the rather tame “Drool Maal”.
Years passed but the name stuck in my mind. I no longer liked the idea of dedicating pages to drool-worthy gear. That isn’t how geeks do it. Geeks build their own gear. Geeks abuse their gear. Geeks respect gear that survives heavy use, not gear that looks good but doesn’t work.
And so in June 2004,
irq2 and I cooked up OgleTech.com as a site for weathered tech and techies, as a site to describe the gear we actually use, of what has survived long term use, of what we actually depend on versus what we drool over.
As you’ve probably noticed, half the web is dedicated to exactly this. OgleTech was destined stillborn, and destiny has come out trumps. The name “OgleTech” itself doesn’t help. When you start with saying “Look at me, I’m so cool,” it’s a pretty hard act to deliver on.
We live and we learn. Maybe one day we’ll learn what to do with it. I’m still in love with the name.
For now, rest in peace, OgleTech.