The medium is the community

In October, I applied to Sarai for an independent fellowship, to study how user interface affects discussion and community in online spaces. The selected list was announced today, and I’m among them.

For those interested, here is the full text of my proposal. It was written when I had only a few hours left to submit on time and is based on earlier email discussions, so please excuse the conversational tone and the lack of references.

The Medium is the Community
An investigation of how form affects discussion and community in online communication spaces

Abstract
With the advent of social software for the Web—prominently in the form of weblogs and social networking services—we see the Web change form from an information publication space to an interactive communication space. This results in the overlap of what were previously distinct research areas: how the medium affects the message, and how user interface affects usability in computer software. Previous studies by experts have covered online media, online communities and user interfaces, but the new overlap of all three is relatively unexplored. I intend to study this overlap, of how user interface shapes the communities that form in online communication spaces.

Observations
Web-based services that facilitate online communications divide into two categories:

1. Services that augment a communication elsewhere, such as Google, Amazon or PhotoBucket (hosts pictures for posting to a weblog or other discussion system).

2. Services that host the communication itself, like Yahoo! Groups (web-based interface to mailing lists) or LiveJournal (weblogs).

A service’s user interface is strongly tied to which of these categories it falls into. People frequently pass around links to Google search results, but Google itself doesn’t transmit the communication. On the other hand, Google does ensure that users are not hindered from passing around links to search results. The URLs are short and human readable. The search results displayed are the same no matter who opens the page. Google intentionally does not customise results based on past searches because that would prevent people from passing links around. Amazon does the same with book information pages.

Both these examples are about user interface as presented in a URL. For services that augment communications, URLs are the most critical element of the user interface. Services that host communications need to design their entire interface very carefully.

Two of the most popular weblogging systems in use today are Movable Type and LiveJournal. I’ve previously compared them and expressed my dissatisfaction with how Movable Type discourages discussion on a post. (While MT is software and LJ is a service, the difference is immaterial for the purpose of my comparison. LJ’s software is also called LiveJournal and MT’s service is TypePad.) I believe now that this comparison was immature. The limitations of Movable Type’s commenting system, combined with the Trackback feature, creates a possibility that LiveJournal doesn’t encourage.

As the number of weblogs increases, there is a limit to how many I can track in my available time. Now here is the problem: what if someone I don’t read makes a very interesting post, something I would have wanted to read? I’ve argued for why LiveJournal’s commenting system is superior. If an interesting post was made on LiveJournal, a huge discussion could have followed, yet I wouldn’t even be aware because the post was off my radar, and the discussion was contained within the post.

I think that Movable Type’s limited commenting system and Trackback feature makes a difference here. Because MT’s commenting system lacks identity (anyone can use any name) and control over formatting, a person with serious commentary would rather post to his own blog (with a summary of the original), and then use Trackback to link his post with the original post. Further commentary happens on another blog, linked again with Trackbacks. The idea keeps hopping this way, until it lands in one of the weblogs in my radar, from where I can trace back to the source.

The hopping around unfortunately also creates the impression of an echo chamber, of people talking to each other oblivious of the world around them. The nature of a trackback-powered discussion makes it difficult to link to any one page as representative of the entire discussion, and I think the difficulty of tracing the conversation also turns off anyone with only marginal interest.

But the point I’m trying to make is not about the social aspects of weblogging. It is about how the user interface fashions the social aspects. Implementing threaded discussions or trackback is trivial for either Movable Type or LiveJournal. What is interesting is that the mere presence or absence of a small feature can create such clear-cut conventions.

In real life, we have real physical limits to the user interface. A magazine that is stapled in the middle has to have an even number of sheets because a single sheet can’t be stapled in. The fixed size of a sheet means that a story has to be edited to exactly fit the sheet, sometimes by cropping out a part that may have been important. Online, changing the user interface is relatively trivial and very powerful. Unfortunately, several sites fail to understand how form affects discussion, and end up with models that don’t provide expected results. This is most visible in the “Talkback” section on most news sites. Users have no identity, navigation is designed to maximise ad impressions, and moderators impose severe restrictions on the discussions. The intent is to restrict discussion to feedback for the author’s article, but the end result is that this rarely happens. People with serious commentary would rather post it to their own weblog, where they have greater control.

Work Plan
I intend to study cause-and-effect relationships in user interface design on a few leading social service sites. Specifically, I intend to show how community members use each component of the user interface, and how this in turn shapes the community. Current candidates are Ryze.com, LiveJournal.com, a few Movable Type and WordPress weblogs, Flickr.com and PhotoBucket.com. I will consider some more during the research process if they prove to be valuable case studies.

I realise that user interface is not the only thing that affects community, and that it is therefore impossible to establish an exact cause-and-effect relationship. For this reason, as the second stage of my research process, I intend to take my findings to a community that is willing to implement necessary changes, and observe their effects.

Timetable
January 1 to February 28, 2005: Record observations on user interface and effects.
March 1 to June 30, 2005: Take findings to a willing community and observe changes.
July 2005: Collate observations for final presentation.
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    fus — Dec 16, 2004 1:27:07 PM — #

    and you are getting where you always wanted to, across many roles :-)
    i am very happy and you know that.
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    madhav — Dec 16, 2004 1:38:28 PM — #

    Cool!
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    birdonthewire — Dec 16, 2004 1:57:37 PM — #

    Congrats!
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    urmila — Dec 16, 2004 2:41:28 PM — #

    I'm happy for you...
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    psychicsizzler — Dec 16, 2004 3:19:09 PM — #

    congrats!!!
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    rohandsa — Dec 16, 2004 3:29:34 PM — #

    Congratulations!
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    beerbal — Dec 16, 2004 3:39:18 PM — #

    Very interesting. Have fun and do let us know what you find.
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    irq2 — Dec 16, 2004 3:42:48 PM — #

    Excellent stuff. Congratulations!
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    drkishoremurthy — Dec 16, 2004 3:43:37 PM — #

    way to go dude ... congrats ... (sorry my mind fizzled out when tryin to read the abstract:)
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    kaustubhhere — Dec 16, 2004 3:59:44 PM — #

    Congrats! :)

    Hope to see you document your observations on your LJ.
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    veenven — Dec 16, 2004 4:27:25 PM — #

    Go you!
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    sajith — Dec 16, 2004 5:13:19 PM — #

    Congatulations Jace. Have fun :)
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    sidcarter — Dec 16, 2004 6:26:38 PM — #

    Observe the above comments. Some of the most intelligent comments made on the topic you posted. Of course that depends also on what kind of comments you were looking for ;)

    Related to the work - I think you should also consider the social aspect of weblogging, especially w.r.t. livejournal because of it's community/friends nature. It plays an important role in increasing/decreasing the intellectual content in a discussion. For e.g. I would say that the amount of good (intellectual) discussion that happens elsewhere (i.e. on other software weblogs like MT, wordpress et al) is much more compared to weblogs like livejournal and others. My 2 indian cents. :)
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      Kiran Jonnalagadda — Dec 16, 2004 6:43:16 PM — #

      Observe the above comments. Some of the most intelligent comments made on the topic you posted. Of course that depends also on what kind of comments you were looking for ;)

      Heh, I'm finding it very curious too. Will take note of your points.
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    arunshanbhag — Dec 16, 2004 8:06:59 PM — #

    congrats!
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    vinodkumarvc — Dec 16, 2004 8:40:10 PM — #

    cool job! but wudn't orkut be a better candidate than ryze?
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      ashwinne — Dec 16, 2004 11:51:25 PM — #

      Orkut? Seriously? Let me know when their server comes from it's cookie break!
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        vinodkumarvc — Dec 17, 2004 3:48:18 AM — #

        i've faced problems with orkut only rarely (no bad donuts?). i prefer it to ryze .. which looks sucky when u visit it the 1st time .. but mebbe i shud take another look at it since ppl seem to be recommending it so ..
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          ashwinne — Dec 17, 2004 10:16:47 AM — #

          The idea behind Orkut was very good. I actually have found so many of my old friends through Orkut. But, the implementation of Orkut is really bad. Can you believe it's by Google? It's that bad!
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          ashwinne — Dec 17, 2004 10:17:21 AM — #

          Ryze
          Never even heard of Ryze. Will sign up and check it out :)
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            Kiran Jonnalagadda — Dec 17, 2004 10:34:27 AM — #

            Re: Ryze
            Ryze is a rather barebones interface, but a fun community.
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    latelyontime — Dec 16, 2004 8:55:15 PM — #

    Now that I am done sulking...way to go! You still have my offer for any help you might need (considering that i did not get it that might be a lame offer) still holds..

    happy for you! :) way to go.
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      Kiran Jonnalagadda — Dec 16, 2004 11:40:39 PM — #

      Yes, I'll need a lot of it. My observations around LiveJournal will be strongly skewed by my own involvement, so it'll help to have someone proof them. Besides, I need an academic workplan.
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        latelyontime — Dec 16, 2004 11:47:21 PM — #

        well my own implication within the structure of lj might not serve as an objective opinion but will give it for what its worth..

        as for the academic workplan...when are you coming back..let us sit together and work it out. especially as this year they seem to be concentrating on the form of presentation and the final product from the beginning!
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          Kiran Jonnalagadda — Dec 16, 2004 11:52:35 PM — #

          I'm back in Bangalore on the 3rd, and from the looks of it, free for most of the month.
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            latelyontime — Dec 17, 2004 12:19:36 AM — #

            hmmmm not back for the new year....very bad!!!! but ah well, papi pet ke liye...:)
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    kalyancreddy — Dec 17, 2004 1:38:46 AM — #

    Congrats
    I will be on a look for more news on your work.
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    ravi — Dec 17, 2004 2:37:21 AM — #

    You won! w00t! Bloody awesome dude :)
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    premshree — Dec 17, 2004 4:08:56 AM — #

    The reason that we love LJ—the “LJ community&#148 thing;—is probably the very reason that many others don’t like it. Anonymous posters are free to comment on LJs, but in a sense LJ is kinda closed—anonymous posters feel unwelcome to the discussion (the LJ userpic and userinfo image make things worse, methinks). People tend to ignore comments by anonymous posters. And LJ kinda encourages folks to limit discussion among LJers by giving you an option to disable anonymous comments; people who are very interested in the discussion would then probably create LJ IDs.

    The good thing about other blogs—MT, WordPress, etc.—is that even though people who comment are anonymous, at least they have a chance to identify themselves—in a “structured” manner (the input boxes, etc.). And if you want to give people a nice way to identify themselves, you have the option of TypeKey (they’re releasing an open API, I guess?).

    All the best with your research! Looking forward to it.
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    ceres — Dec 17, 2004 5:12:04 AM — #

    cool!
    hey congratulations! count me in for any kind of research/editorial help too :-) it's been a long time since i actually got involved with a serious project...apart from my writing class assignments that is. so this sounds very interesting!

    all the best :-)
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    themadman — Dec 17, 2004 6:20:03 AM — #

    This sounds like the kind of thing I would have wanted to do, if I weren't cooking food for a living. :)


    /me longs for a bit of user experience work from time to time.
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    frozenaftermath — Dec 17, 2004 5:30:39 PM — #

    I have my reservations about the topic (it is too vague and prove to be quite shifty) and Sarai, but congrats all the same and all the best.

    I had mailed you few days ago on the pobox id and did not get any response, hopefully the spam filters have not chewed it up. If otherwise could you please ack that it did actually reach you?
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      Kiran Jonnalagadda — Dec 17, 2004 5:48:29 PM — #

      Having never worked with Sarai before, I can't comment. As for the topic, here's Joel Spolsky's take on it in far better words than I am capable of: http://www.joelonsoftware.com/articles/NotJustUsability.html
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      Kiran Jonnalagadda — Dec 17, 2004 5:50:33 PM — #

      BTW, got your mail, but the workload filters caught it. Lots to clear over the weekend.
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    Anonymous — Dec 18, 2004 6:59:18 PM — #

    Congrats
    As a web-designer/reviewer I guess the subject was a natural for you and I see you have put your mag editorial experience to good use.
    All the best. Hope this means you make more trips to Delhi.
    Vibin
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      Kiran Jonnalagadda — Dec 18, 2004 10:16:14 PM — #

      Re: Congrats
      From what I can tell so far, I'll be in Delhi in February (confirmed, personal trip) and August (unconfirmed, Sarai trip). I'll let you know if there's anything else.
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    mannu — Dec 19, 2004 8:15:37 AM — #

    Congratulations!
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    Anonymous — Dec 20, 2004 10:08:50 AM — #

    I think the best blogs are Andrei Herasimchuk
    http://designbyfire.com/

    and Dunstan Orchard
    http://www.1976design.com/blog/

    I agree if an interface supports discussion and commenting it will be more popular.

    The content is also equally important. Perhaps also important the original post should be well written and thought out.

    Another equally lively place is an auto fanatics site. Even if its not the best looking the way they handle comments is pretty useful.
    http://www.pistonheads.com/gassing/default.asp?h=0

    Cheers
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    beteljues — Dec 20, 2004 1:00:42 PM — #

    Congragulations...
    ...But do you think you will be able to get someone to try out change sin three months. That is a agressive target. But anyways a very interesting Idea.

    Good Luck.
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      Kiran Jonnalagadda — Dec 20, 2004 1:32:29 PM — #

      Re: Congragulations...
      It's a tough target, but I only have the fellowship for six months, so I'll have to make the best of it. Hunt for interested community is on right now.
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    nakulshenoy — Dec 21, 2004 12:43:46 PM — #

    Congratulations Jace! Happy for ya.

    Also, please let know if you need help with anything... We have discussed that enough, I guess :-)

    Nakul

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